I am a seasoned businessperson and entrepreneur with an acumen and passion towards sales, marketing and design. 

 
Today, you need big ideas that make big things happen.  That's what I'm about.

My services begin where typical consulting, marketing, branding and agency services end. My exclusive focus on brand strategy and business results distinguishes the way I work -- and the results my companies get for our clients. 

I get results. Period.

I am expert in the practical art of getting things done. Again, my services begin where marketing and agencies leave off. I am known as an executive's best kept secret.

I find practical solutions for real needs.

I can:

•    Start a Company
•    Help you compete effectively against National and Global brands
•    Identify new market and revenue opportunities
•    Help you prioritize your efforts
•    Make a tough decision
•    Turn around a struggling brand or product
•    Launch a new brand or product
•    Get some quick wins
•    Proactively manage your reputation locally, regionally, and globally
•    And much more 

Typical Work Done for Clients

•    Strategic messaging and program development
•    Complete product marketing and promotional plan development & execution
•    Complete brand revitalization programs: positioning, messaging, promotions
•    Ongoing Brand management and Brand Growth program development
•    Line Extension development
•    Category extension development and management
•    Up and down market extension development and management
•    Brand repositioning
•    Developing innovative new products through structured brainstorming sessions
•    Evaluation of line extensions and category extensions
•    Category rationalization (i.e. minimizing internal brand cannibalization)
•    Portfolio rationalization. Brand and product portfolio strategy
•    Pulling off product launches in record time
•    Brand clarification and brand constitution development
•    Brand packaging re-fresh and updates
•    Setting product pricing
•    Developing product promotions
•    Research: Customer segments, category opportunities, product/packaging tests
•    Sales force presentations on new product launches
•    New product launch sales kit development
•    Special in-and-out and seasonal brand programs
•    Presentations to regional store managers on brand promotions and launches
•    Strategic Assessments
•    Consumer brand experience audits
•    Comprehensive brand assessments and audits
•    and more...

 
Currently, I am the Co-Founder and President of The Westside Company.  Click here for our site.