ERIC FABER NAMED HUMANITARIAN OF THE YEAR IN WASHINGTON, DC

 
I am a person who likes to problem solve. I love the challenge of connecting products, ideas and brands to consumers, getting at the core of what clients need, and bringing a big idea or product to life, all while keeping the end user in mind.

I understand and care about people and think about why we behave the way we do; this is what makes me and my team successful packagers and marketers of everything from ideas, to consumer goods, to businesses, to people and real estate.

I love ideas, products and brands.  I live and breathe any of those I work with.  I'm hardworking, patient and a strategic individual.  I'm the first to tell a joke and the last man standing at negotiations.  I'm a person you want at your table, whether it's at lunch or in a meeting.

My clients span a range of industries, but I don't have different tiers of service for different products, services, or clients.  I put the same thought and care toward every relationship and execution.

The clients I serve come to me and my team to collaborate.  They want extraordinary thinking, not just a shop to deliver without asking questions.  In that way, we're partners.

I am constantly learning not only for myself, but for my clients, too.  I understand that you can't just be on top of trends, you have to be in front of them.  So I explore and rationalize new technology, taking strategic risks that push boundaries.  And since I have multiple disciplines with my team I can get instant expertise on any subject.

It's about knowing who to bring together and how to bring out the best in everyone.  I collaborate to solve problems and do things that have never been done before. Of course there is always opportunity to be part of the newest, coolest trend.  If I get on board it's not simply because it's there; but rather, because it's smart.  And smart is the best way to build a brand or product.  Period.

I believe that packaging and marketing will undergo more change in the next 5 years than it has in the last 50. And in that change resides untold opportunities for innovation, challenge and revolution.  It's a space where I do my best thinking.  It's where my skills lie.  And it's where my passion prospers.  Not everyone is comfortable in that realm.  Innovation isn't comfortable-and I thrive on being uncomfortable.

What gets me up everyday is my passion for creating never-been-done-before, game-changing, jaw-dropping, OMG solutions and experiences.  My goal is to change the packaging and marketing landscape.  To take exciting new technologies and ideas and use them in ways no client has before.

My process is a systemic yet organic one that empowers our collaborative team of experts to think, laugh, work, and play, with the ultimate goal of creating unique and viable solutions for our client's problems.  To be bold you have to take risks.  To take risks you have to be fearless.  Not reckless.  Everything I do is researched, discussed, weighed and, ultimately, measured to guage results.  And with my team I do get some pretty impressive results for our clients.  Just pick up the phone and ask.

I begin every relationship-employee, client, or vendor-with one simple question: Are you ready to set the world on fire?

Well, are you?